Hi, my name is Ricardo Scappini.
I'm a Senior Art Director with strong concepting and visual skills. I'm extremely hands on with a strong 'get it done' work ethic.
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Olá, meu nome é
Ricardo Scappini.
Sou Diretor de Arte Senior e meu trabalho é focado em ideias com apelo visual e uma atitude mãos a obra e vamos resolver.
Sony One Stadium Live.
Role: Associate Creative Director
Client: Sony
Agency: Isobar UK
A social platform that brings together conversations and content during the World Cup 2014.
During the FIFA World Cup 2014, billions of fans all around the world were set to engage with the first truly digital World Cup via social channels. Sony’s ambition was to support football fans by delivering a connected channel that created the ultimate 2nd screen experience of the tournament.
Months before the tournament kicked off, we launched One Stadium Live.
One Stadium Live curated social content from all over the world into the most popular, relevant and recent football topics in real time by using a natural language analysis to identify and organise content from Twitter and Facebook, creating a unique expression of what the whole world's fans were feeling and sharing.
These continually changing real-time conversations were delivered alongside a team and player performance statistics.
As result, the total reach of Sony’s FIFA World Cup Activity was 2.4 billion fans worldwide, with 39% increased positive sentiment and an increase in Sony’s Twitter fan base of 6.83%. 20+ million people worldwide (without media spending) experienced the online activations — over 20% repeatedly used it.