Hi, my name is Ricardo Scappini.
I'm a Senior Art Director with strong concepting and visual skills. I'm extremely hands on with a strong 'get it done' work ethic.
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Olá, meu nome é
Ricardo Scappini.
Sou Diretor de Arte Senior e meu trabalho é focado em ideias com apelo visual e uma atitude mãos a obra e vamos resolver.
#NIGHTRISE.
Role: Associate Creative Director
Client: InBev
Agency: Isobar UK
The brief was to deliver a creative idea that powered a fully-integrated campaign launching the MIXXTAIL drink brand into a new market and engaging a new InBev audience of relationship seekers. The idea was to encourage the audience to choose MIXXTAIL as part of their at-home drinks rituals.
We called it: #NIGHTRISE.
#NIGHTRISE is a behavioural campaign with a series of media display to promote how MIXXTAIL could embrace the night.
From digital media displays, apps, films, Spotify and YouTube music channels and dance, music and film festivals, we created tools that our audience needed to get together for the night.