Hi, my name is Ricardo Scappini.
I'm a Senior Art Director with strong concepting and visual skills. I'm extremely hands on with a strong 'get it done' work ethic.
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Olá, meu nome é
Ricardo Scappini.
Sou Diretor de Arte Senior e meu trabalho é focado em ideias com apelo visual e uma atitude mãos a obra e vamos resolver.
Inside Tracks.
Role: Art Director
Client: Sony Ericsson
Agency: Dare London
Sony Ericsson and Vodafone teamed up with three of London's most talented new female musicians to celebrate the launch of Sony Ericsson W715 Walkman mobile phone by introducing the Inside Tracks.
While at Dare we had this idea of making a digital audio interactive guide for our target audience enabling them to take advantage of London as the trend-setting, culturally-rich musical hub that it is.
Composed and narrated by Amy Studt, Zarif and Eliza Doolittle, these exclusive guides provide a uniquely personalised insight into London and its locations, whilst revealing a bit more about of the artists along the way.
Inside Tracks was one of the first digital experience using GPS and Geotagging on mobile that comprised bespoke audio packages and customised maps created specifically for London.