Hi, my name is Ricardo Scappini.
I'm a Senior Art Director with strong concepting and visual skills. I'm extremely hands on with a strong 'get it done' work ethic.
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Olá, meu nome é
Ricardo Scappini.
Sou Diretor de Arte Senior e meu trabalho é focado em ideias com apelo visual e uma atitude mãos a obra e vamos resolver.
Chicago Town.
Role: Associate Creative Director
Client: Dr Oetker
Agency: Isobar UK
After a successful pitch at Isobar for the number one frozen pizza brand in the UK, Dr Oetker, our first task was to re-think completely the digital presence of their main product, the Chicago Town.
We first created a digital brand guideline focusing in making all the elements and content a more fluid and organic environment.
This proved to be a good creative solution not only because from that point on, their new digital brand guideline worked as a clean stage for any upcoming campaign, but it also increased substantially the number of visitors and pizza purchased directly from their website.
